The line is a member of the Carnival Corporation family – the biggest cruise group in the world – and this year was set to be the biggest in P&O Cruises’ history.

“P&O cruises represent the best of Britain,” said the president of P&O Cruises, Paul Ludlow.

“It always reflects the Britain of today. And I think that one of the reasons we have been so successful is that we have always been able to dial into trends, consumer habits and people’s desires, to reflect a holiday to them which they are going to enjoy.”

Pre-pandemic, a blip in the holiday and travel industry, the cruise community was growing incredibly quickly, “Last year, two million British passengers took a cruise for the first time”. Before the Coronavirus, this fast-growing sector was drawing in new crowds and grabbing the attention of younger audiences, millennials and cruising first-timers.

Ludlow says,

“The cruise industry moves at a pace like no other. People are innovating. People are evolving in a way which continues to create incredible consumer excitement. The growth that the sector has seen in the past ten years has been like no other sector in the UK holiday market.”

The reason for sharing this positive P&O inspired piece is to remind everyone at this strange time, that the cruising industry, the brands you’ve all come to know and the community of people at the heart of it, are all incredibly resilient.

After the Coronavirus pandemic subsides, companies, like P&O and others, will remain strong and continue to prosper. In the same vein, we at The Baggage Handling Company will continue to do our best to work through this. The recent support from our customer’s and followers have gone a long way in reminding us what’s most important – We thank you!